It’s funny how things work. You can stumble across a product or marketer who serendipitously mentions another product or marketer who once again leads you to yet another product or marketer and so on. That’s how I found out about the two books mentioned below that I purchased today on Amazon Kindle.
Before I get into the two books, let me tell you how I stumbled upon the marketers that eventually led me there.
It started with a free Kindle book by a relatively unknown marketer named Mark LeGrand Messick. It was an obvious first timer type of book that is not even available on Amazon anymore. But through the book, I was sent to page on his blog featuring several You Tube videos by Kindle book marketers like Tom Corson-Knowles, Derek Doepker, and Steve Scott.
Now I remember the previous generation of internet marketers like Yanik Silver, Jim Edwards and Michael Green, but I hadn’t really heard of these guys so I listened to the videos. I was impressed by all three of the marketers, especially Steve Scott. So I bookmarked Steve’s site and read several well written posts.
That’s when I came across Steve’s description of a must see video of featuring two other marketers I had never heard of, Derek Halpern and Pat Flynn. The video shows Derek giving Pat’s Smart Passive Income website a critique. It was incredible. Derek gave Pat kudos for prominently showcasing his monthly income right at the top of the blog, so as soon I finished watching the video, I was checking Pat’s Smart Passive Income blog out. This dude was making like 50 thousand dollars a month and his blog was jam packed full of high quality marketing knowhow. The kind of stuff I used to pay $47 bucks for on Clickbank right here on Pat Flynn’s blog for free. I was hooked!
Before long, I was listening to Pat’s Smart Passive Income podcast and then his super informative Ask Pat podcast. There just wasn’t enough time in the day to absorb this stuff. And to add to the almost overwhelming storehouse of how-to content, Pat also recommended other marketers he valued and trusted. Having found the one marketing source that really resonated with me, I was reluctant to even listen to the other stuff. But Pat kept mentioning a long running marketing podcast called Entrepreneur On Fire by John Lee Dumas so I had to eventually give a listen.
Once again, even after just the first two episodes from the archives, I was amazed by the exceptional quality of the content. Which leads me to the two books I found out about and purchased.
One of them is called Launch: Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner and the other is called Make It Stick by Chip Heath and Dan Heath.
I heard about both books on the Entrepreneur On Fire podcast. Yes, the internet marketing podcast that Pat Flynn kept mentioning as being fundamental to his understanding of internet marketing. And ironically enough, Pat was interviewed by John Lee Dumas on the first real episode of the Entrepreneur On Fire podcast, episode 2 and mentioned Make It Stick as an invaluable how-to book on how to get your ideas to stick. As mentioned before, I’ve already developed a tremendous respect for Pat Flynn, so I didn’t hesitate getting the book on Kindle, even though it was several years old and priced above the typical $9.99 Amazon Kindle price.
Michael A. Stelzner was interviewed by John Lee Dumas on Episode 3 and his book Launch was mentioned. Again, based on the quality of the interview and the thoroughness of Michael’s answers, I once again plunked down $13 bucks or so for the Kindle edition, even though I fully realized the podcast I had listened to mentioning the book was several years old.
I love marketing books, and think these two books will be goodies. Time will tell. I’ll tell you my thoughts about the books later after reading them.
By the way, the unintended “victim” through all this was Steve Scott. After reading Steve’s suggestion to watch the Derek Halpern and Pat Flynn video and doing it, I haven’t been back to Steve’s site. Not because it isn’t any good, but because he led me to Pat Flynn. I’ll be back Steve, promise…